Sobeukum S, Augusteyn YS, Elo MKR. The effect of brand value proposition and product positioning on purchase intention of Traveloka users in Indonesia. JBM [Internet]. 2026 Apr. 27 [cited 2026 May 11];6(2):879-94. Available from: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/1101