Eravia, Diana, and Samsir Samsir. “Meningkatkan Daya Saing UMKM Melalui Integrasi Resource Based View (RBV) Dan Digital Marketing: Tinjauan Literatur Empiris”. Jurnal Bisnis Mahasiswa 5, no. 5 (October 2, 2025): 2671–2685. Accessed April 21, 2026. https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/801.