PUTRA, A.; NALDI, S.; RIFANSYAH, O. Product attractiveness and promotional messages: An analysis of their influence on consumer purchase volume. Jurnal Bisnis Mahasiswa, [S. l.], v. 5, n. 6, p. 2883–2894, 2025. DOI: 10.60036/jbm.890. Disponível em: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/890. Acesso em: 29 mar. 2026.