FADILLAH, T. A.; NOVIASARI, H.; ALVIONITA, A. Pengaruh consumer ethnocentrism dan product knowledge terhadap brand image dan purchase intention: Studi pada Brand Rose All Day Cosmetics di Kota Pekanbaru. Jurnal Bisnis Mahasiswa, [S. l.], v. 5, n. 5, p. 2460–2477, 2025. DOI: 10.60036/jbm.799. Disponível em: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/799. Acesso em: 21 apr. 2026.