FARID, A.; ALFIFTO, A.; SIREGAR, D.; ROYANI, I. Pengaruh Online Customer Review dan Layanan Cash On Delivery (COD) terhadap Keputusan Pembelian Secara Online di Marketplace Shopee pada Generasi Z di Prodi Manajemen FEB USU. Jurnal Bisnis Mahasiswa, [S. l.], v. 5, n. 2, p. 651–661, 2025. DOI: 10.60036/jbm.539. Disponível em: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/539. Acesso em: 19 jun. 2026.