SYAMSURI, A. R.; SINAGA, K. .; AFRINA, Y. .; ANANDA, R. F. .; HARAHAP, A. R. A. THE EFFECT OF VARIATION OF PRODUCTS AND PRICES ON CONSUMER PURCHASE DECISIONS. Jurnal Bisnis Mahasiswa, [S. l.], v. 2, n. 2, p. 174–182, 2022. DOI: 10.60036/jbm.v2i2.38. Disponível em: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/38. Acesso em: 5 sep. 2026.