SOBEUKUM, S.; AUGUSTEYN, Y. S.; ELO, M. K. R. The effect of brand value proposition and product positioning on purchase intention of Traveloka users in Indonesia. Jurnal Bisnis Mahasiswa, [S. l.], v. 6, n. 2, p. 879–894, 2026. DOI: 10.60036/jbm.1101. Disponível em: https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/1101. Acesso em: 11 may. 2026.