[1]
Augusteyn, Y.S. and Sobeukum, S. 2026. The effect of price, promotion, and product quality on the purchase decision of Rinso detergent in Surabaya. Jurnal Bisnis Mahasiswa. 6, 3 (Jun. 2026), 1403–1414. DOI:https://doi.org/10.60036/jbm.1213.